George Baxter
ID Number: 50560813
Digital Print & Communications 60151​
Step one, I got the original photo of the boot in deep space so then I can edit the photo in the way I would like to promote the boots even though these kinds of boots have been released to the world ages ago, I'm using it as my own advert to support the sports side of my magazine, I also chose this photo because the colour choice of the boot really appeals out from the background and the colour can really point out to the viewer.
In step two, I cut out the actual boot using the object selection tool so I can mask the boot over the portal underneath it so can create the effect that the boot came out of the portal and came from a different dimension as Adidas had done a collab with Rick and Morty to create this boot and they used the colour green as it matches the colour of the portal. I also used the burn tool on the boot to darken the back of the boot and make it more lighter at the front to create the effect of the boot to make the poratl give off light on the front of the boot.
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In steps three - five I've just added the Adidas logo and the rick and morty name/logo as it will let the viewer know that they did a collab on these shoes and it will bring up sales as people who like both football and rick and morty will buy these shoes as its there favorite sport and tv show so they would definitely buy a pair. It's also a nice touch as it lets people know what kind of brand actually made these pairs and also lets the viewers know that these are legit.
In the last step of the creation of my first advert, I've added the title of the actual product and I've used that exact type of font so it links in with the tv show font as I've already got the brand maker on the advert (the shoe itself) I also tried to use the exact colours on the font from the tv show, I ended using a bright green and a sea blue because it stands out from the background and its close to the colours that are actually used on the tv show title. I've also added a drop shadow on the title as it will jump out to the viewer and also adds that effect of it just popping out of the page, although you can see it because the background and the shadow colour clas together you can still see it but you've gotta look at it very closely.
