George Baxter
ID Number: 50560813
Digital Print & Communications 60151​
In the first step, I went for a red background as it is an appealing colour and when you go on the actual 'Gusto' website the top bar is red so I wanted the coloured background to represent the actual company colour, the colour red also connotates to that it is an attention seeking advert to the viewers, can also connotate to that it is a motivation brand to try new recipes and try and change your diet.
In the second step, I added the company logo to brand the ad so everybody knows how to buy the recipe boxes, I've made the logo in big size so its clear to see and so it takes up most of the space so there isn't as much empty space, I've chose to go with a white font colour so it stands out from the background and so it appeals to the viewer more.
In the third step, I added my own catch line as 'gusto' doesn't have one so I chose a catch line that represents the company very well I went with a white font colour so it doesn't colour clash with the background, its smaller than the logo because its less important but when its printed it will be bigger than displayed.
In the last step, I added where you can download the app as well as the website as the website is just the name and they have an app so I added what phones it is compatible with as well as people mostly use their phones so an app choice will really promote the company.
